Located in a shopping center in a northeast suburb of Detroit, Michigan, B.B. Trophy and Awards Company LLC has learned to weather any storm. From the recession of 2008 to the automotive industry crisis that crushed Detroit to the more recent COVID-19 pandemic, the small, family-owned business has persevered despite all the obstacles thrown its way.

Even before the pandemic, the awards market for youth sports was in flux. Once COVID-19 spread, school closures and canceled events severely dampened the market. “I hear so often that COVID-19 changed everything,” says Gregory Kolenut, national sales manager, Marco Awards Group. “That is also true in the youth sports awards market.”

Google’s local business directory has been through many names over the years. Before Google Business Profile, it was: Google Local, then Google Places, then Google+ Local, then back to Google Places, then Google My Business or Google Maps.

When you’re running an equipment-driven business, especially if you’re first starting out, it’s easy to feel the pressure to buy your equipment upfront. After all, no equipment means no business.

There was already a lot on Peter Clarke’s plate in 1988 when his father passed away and he inherited the family’s business, Clarkes Recognition Products Ltd. “I had a new house, a new baby, and all of the sudden I had to take over a business,” Peter says. “It was a bit overwhelming.”

Over the years, we’ve spent a lot of hours working to improve our time management and organizational skills at work. But when was the last time we spent even one hour focused on time management outside of the workplace? Our free time has become more crowded with things to do and things that did not get done. We are a society of hurry up, start this, finish that. Some may even look forward to Monday morning’s arrival, so they can have an excuse to escape from all the things they weren’t able to accomplish in their spare time.

Change is constant. That’s something Karl Scheife knows well, witnessing the industry’s shifting landscape as he’s run Competitor Awards and Engraving, Inc., for more than 30 years now. Just look at what’s happened with recreational sports leagues, he says.  

Sure, personalized tumblers make great gifts for teachers, parents or wedding parties across the country. But retailers are getting creative with what they engrave and personalize, including everything from whiskey and perfume bottles to the edges of coins, bomb shells and even cow patties.

As Sam Varn, CRM, sees it, there’s only so much you can automate in an industry with “personalization” in the name.

“When I think of automation, I think of robots and assembly lines,” says Varn, who is the owner of Awards4U, an awards and recognition company in Tallahassee, Florida. “But, in our business, there are still a lot of human beings involved. We are not in any mass production business. We’re in the personalization business.”

Can it really be the fourth quarter already? It seems like yesterday the APA Expo was in Las Vegas, and we were preparing for the busy season, doesn’t it? But before you can blink, the holidays will be here. Ah, the holidays—a time for beloved family traditions. A time for spreading good cheer. A time for gifts—both big and small. And, like it or not, a time for retailers to end the fiscal year on a positive note.