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retailer benefits

Retailer Benefits

Get connected with a valuable personalization network and resources that will help you run your business more efficiently and effectively.

You should look at APA as a resource–what it can do for you to help your business. I find it hard to believe that somebody couldn’t find their money’s worth, times ten, without even trying.”
—Sam Varn, CRM, Awards4U


An Essential Industry Resource 

Meet Sam Varn, CRM, Owner of Awards4U.  As an experienced 30-year awards and personalization professional, Sam has made important connections in the industry to help his business thrive. Watch his video to learn more.

Personalized Solutions for Your Personalization Business

We provide you with answers to all your business questions. You will have direct access to experienced industry experts and connect with verified suppliers for all your product and equipment needs.


Customized Training Resources

  • Insights Magazine: Find new products, discover innovative techniques, and keep up with industry news in this bi-monthly publication.
  • Webinars – Experience live training sessions led by industry experts that cover a variety of topics relevant to the personalization industry, such as customization processes like laser engraving and UV Printing, CorelDRAW tips and tricks, marketing tips, and more.

Your Community of Support

  • Member2Member Forum (M2M): Got an important question and need answers? Post it on M2M, and the supportive online community of APA Members will help you out. Whether it’s a question on sourcing a product, business advice, or troubleshooting equipment the M2M Forum is THE place for qualified industry advice.
  • Supplier Search: Use our directory to locate the products, services, and equipment you need from our established supplier members.

The Industry's Largest Trade Show

The annual International Personalization Expo is where education and networking come together.

As an APA member, you and your company employees receive FREE Expo registration which includes access to over 30 training sessions and the lively trade show floor, where you can demo equipment, see and feel the latest products, and make valuable business connections.

The next trade show takes place at Paris Hotel Las Vegas, Las Vegas, NV, on February 6–9, 2024.

Membership Perks and Discounts

Save thousands of dollars on your business expenses with these exclusive membership benefits:

  • The annual Coupon Book offers discounts from leading supplier members, which include savings on shipping, purchases, and more.
  • The Member Savings Program helps lower your overhead costs on commonly purchased products and equipment such as fuel, office suppliers, credit card processing, and payroll.
  • 15% discount on CorelDRAW Graphics Suite

Ready to Take the Next Step?

Learn what your APA membership can do for you.


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APA - Where Personalization Pros Connect.

The APA is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the APA is the one place to ensure the growth of your talent, your business, and your professional community.

Learn More

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