Drive Business Success with Actionable Insights
The APA Expo Learning Lounge is designed specifically for business leaders like you—focused, efficient, and packed with insights that will drive real results. These sessions deliver high-level takeaways to help you improve your operations, expand your customer base, and maximize your profitability.
Whether you're navigating the world of promotional products or refining your production processes, our expert-led sessions will help you sharpen your competitive edge and get the most out of your time at the Expo.
New This Year: Live Podcasts with Industry Experts!
For the first time, you can catch live broadcasts from top industry podcasters right from the trade show floor. This new addition offers you the chance to hear interviews, success stories, and trend insights that you can immediately apply to your business.
Why the Learning Lounge is a Must for Business Owners
- Maximize Your Time at the Expo: These quick-hit sessions provide high-value insights to help you make better decisions on the spot.
- Focus on ROI: Apply what you learn immediately to your business, gaining more from every connection and booth visit on the trade show floor.
- Get Expert Guidance: Hear from industry leaders on trends, strategies, and best practices to help you scale and streamline your operations.
2025 Learning Lounge Schedule
New sessions will be added in the coming weeks. Be sure to sign up for updates to stay informed about upcoming sessions.
Wednesday, February 5
Promo with Promo: Expanding Your Business Through Promo Product Sales
10:30 - 11:00am
Doug Charles, Advertising Specialty Institute (ASI)
Discover the power of promotional products and how they can transform your business. In this session, you’ll learn about the promo market, top-selling products, and how ASI’s cutting-edge technology and proven sales strategies can help you tap into this lucrative industry and start generating more revenue.
Yes, It’s Real Stone, and Yes, You Can Cut It With a Laser!
1:00 - 1:30pm
Mike Nickel, Stonelite Designs
Did you know there’s an authentic stone material so thin and light you can cut it easily with your laser cutter or desktop cutting machine? Learn more about thin-veneer and ultra thin-veneer stone – how it works and what you can do with it. This innovative material opens up endless possibilities for the personalization industry and for the creation of other popular consumer products.
Starting A Laser Engraving Business - "Ask Me Anything"
2:00 - 3:00pm
Michael Mullins, Sonoma Laser Engraving/Laser Engraving 911
If you have questions about what goes on day to day in a full time laser engraving shop, whether it’s about pricing, marketing, laser equipment, employees, software, customer service, laser engraving techniques or what Michael eats for lunch, then this is the learning lounge session for you! Come by and pick Michael’ brain with all your questions about the laser engraving business and get the answers you need now! – Michael Mullins is the owner of Sonoma Laser Engraving and YouTube Laser Engraving Educator /Influencer on Laser Engraving 911. With over a decade of experience in the laser engraving industry your sure to get the answers you need!
Thursday, February 6
The Riley Black Project (TRBP) Laser Podcast LIVE!
2:00 - 3:00pm
Crystal & John Aguila, Riley Black Designs
A podcast where we talk about lasers, life and all the ish in between!
Registration is Open
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