APA is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, APA is the one place to ensure the growth of your talent, your business, and your professional community.

Vision

A world inspired through personalization and recognition. 

Mission

Helping businesses thrive.

History of APA

APA’s rich history dates back to 1964 when visionary Stan Seaman brought together 12 awards retailers and one supplier to form the Northern California Trophy Dealers Association, an organization with a mission of providing education and communication to promote the industry.

The Northern California Trophy Dealers Association grew beyond California and in 1967 they organized and incorporated as the Trophy Dealers of America (TDA). In 1976, a group of suppliers formed the American Awards Manufacturers Association (AAMA) and, in 1980, TDA and AAMA merged to become the Trophy Dealers and Manufacturers Association (TDMA). In 1992, the membership voted to change the association’s name to the Awards and Recognition Association, recognizing the broader base of the products and services members offered to customers.

As the industry continued to change and advanced technology introduced a diversified product offering, the membership voted in 2015 to change the association’s name to APA.

For more than 50 years, APA has been a leader in the industry.

Governance

Learn more about APA’s Board of Directors and committees.

Get Involved

Looking to get more involved? Want to demonstrate or enhance your leadership skills? Would you like to collaborate with your peers to effect change? APA has numerous opportunities at a variety of commitment levels. Submit this form and get started!