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Dan Messerschmidt, JDS Industries
President, APA - Where Personalization Pros Connect


(March/April 2024) Many of you know me, but for those who don’t: Hi, I’m Dan Messerschmidt, your recently inducted APA president. I’m the national sales director for JDS Industries, an APA supplier member and one of its strong supporters. I joined the industry in 2011 and volunteered with APA almost immediately.

My service to APA began on the Trade Show Committee (2012-2015). I chaired the committee for a year before being elected to APA’s Board of Directors from 2016 to 2018, serving the final year as a member of the Executive Committee. In 2021, the membership elected me to the board for a second time. This February, at the International Personalization Expo, I was officially inducted as APA president.

In the whirlwind of activities at the 2024 International Personalization Expo, two significant events stood as pillars of celebration and recognition: the Awards and Recognition Industry Educational Foundation (ARIEF) Scholarships and the esteemed Gold Obelisk Award Ceremony. Nestled within the vibrant atmosphere of the expo, these events underscored the industry's commitment to education, innovation, and excellence.

As the APA steps into a new era, we are delighted to introduce the latest additions to our esteemed Board of Directors (BOD) for the 2024-25 term.

Amidst the vibrant energy of Las Vegas, APA hosted the annual International Personalization Expo at Paris Las Vegas, coinciding with the excitement of Super Bowl week. Welcoming industry leaders, innovators, and personalization enthusiasts, this year's expo was more than just a gathering —it was a celebration of collaboration, community, and the growing potential of the personalization industry.

Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect


(January/February 2024) Leaders strive to leave a lasting impression on their organization. The way they want to make their mark—from passing along a legacy of innovation or being remembered for their empathy—is unique to each individual.

In my case, recent changes to APA’s branding will be part of my legacy as president of the organization. I couldn’t be prouder! As we previously announced, APA made important updates to our brand in November:

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