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Awards and Personalization
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Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect

 

(January/February 2024) Leaders strive to leave a lasting impression on their organization. The way they want to make their mark—from passing along a legacy of innovation or being remembered for their empathy—is unique to each individual.

In my case, recent changes to APA’s branding will be part of my legacy as president of the organization. I couldn’t be prouder! As we previously announced, APA made important updates to our brand in November:

Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect

 

(November/December 2023) No matter where your business is—physically or developmentally—APA offers specialized resources to cater to you.

I’ve been thinking about the cycle of business ownership because I recently completed the sale of my retail shop, officially moving to the supplier side of our association with my newer company. As I see it, there are four “eras” to a retail company’s evolution in our industry, and the upcoming International Personalization Expo is a great example of how the association helps you at each stage.

(November 2023)
We’re happy to share some exciting changes to our association.

Leadership has conducted months of research and focus groups ahead of these updates. We needed to be certain we’re heading in the right direction—one that is visibly inclusive of our current and future members, regardless of which products they personalize.

Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect

 

(September/October 2023) The personalization industry is always changing, and you’ve had to make sure your business evolves with it to guarantee success and longevity.

APA’s leadership—which comprises industry professionals—is tasked with ensuring our association evolves, too. Ideally, we keep APA on pace with the member companies known for innovation! Sometimes, we just need to bring the right ideas to the table. Other times, we need to make tough decisions to boldly move forward. We have to explore and take risks so the association’s membership can reap the rewards.

Niels Norby, NetSoft Studio, LLC
President, APA - Where Personalization Pros Connect

 

(July/August 2023) The International Personalization Expo is always exciting. It’s the biggest and best trade show in our industry, and we’re looking forward to the 2024 Expo, Feb. 6-9, at Paris Las Vegas.

We’re not the only ones. Las Vegas hosts 24,000 conventions with 6.5 million attendees annually, which would probably overwhelm any other city. Like any convention location, we’ve occasionally shared hallways with other convention attendees—which is sometimes eyebrow-raising when our meeting-space neighbors are there for an entertainment fan fest rather than a professional conference.

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