To understand the recent push for color products that’s dominating the industry, Bridget Dahlgren, vice president of marketing, Crystal D, points to what happened with the film industry decades ago. “If you’re watching a movie in black and white, it’s so different than if you’re watching it in color. With color, so many more emotions are evoked.”

UV direct-to-substrate printing is a great technique for creating stylish and useful products for your customers. If you are ready to take your everyday UV printing techniques to the next level, combining UV-printed products with laser techniques can offer enhanced efficiencies for high-volume products while adding another dimension to the artwork. Here’s a nine-step guide for merging the best of both worlds.

Where’s the beef? It’s in this very beefy project that, among other things, will detail a process for creating table tents with call numbers on them like those used by many fast-food locations.

Large franchise operations order these by the millions at a super cheap price, but smaller, local establishments often require quantities that can be profitable for laser owners, UV printers, sublimators, and other smaller-run personalization professionals.

Combine UV-LED printing and laser engraving to create a one-of-a-kind keepsake that can be presented as an award or given as a cherished keepsake.

We’re going to create a full-color product with dimension and texture. Each element—from the photo to the text to the graphics—is personalized for the recipient. Creative pieces like these impress customers and make you stand out from the crowd.

This article revolves around a project that I hope many readers with lasers will complete: a marshmallow launcher. However, the real hero of this article is CorelDRAW’s Object Manager. Laser owner or not, I hope every CorelDRAW user will download the Marshmallow Launcher.cdr file, available on the Awards and Personalization Association website at www.AwardsPersonalization.org/InsightsMagazine/Resources.aspx, and refer to it while reading the article. And for those of you who plan to complete the project, we’ve also included a brief step-by-step guide showing how to assemble and use the marshmallow launcher in the digital edition of this article.

There are so many options for gift giving using sublimation. Although it soon will be the holiday season, with the versatility and ease of sublimation, you can encourage customers to give personalized gifts for any occasion. After all, what better to bring to a housewarming party then a personalized color-themed gift box?