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Incorporating Embroidery into your Personalization Business
Katie Wubben, Embroidery Division Manager at The MagicTouch USA Originally presented on September 4, 2025. Machine embroidery is a great way to take advantage of a small footprint within your business that can yield a big return allowing you to increase your average sale to the customers you already have. We’ll discuss profit margins and common products and markets as well as techniques that will make your business stand out from the crowd. Whether you do corporate orders or personalized one-offs, embroidery is a great fit for businesses of all sizes to help make them more profitable.
Learning Objectives:
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Exploring various niche markets
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Inspiring concepts to create multi-media projects
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Considerations before purchasing an embroidery machine
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Space requirement, start up inventory, and accessories to consider
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Explore the learning curve
4 Apparel Application Secrets to Help You Profit More in Your Award Business
Kelly Walters, Education, Event & Affiliate Coordinator, STAHLS'.Originally presented on June 9, 2022.Learn how utilizing different types of transfers can help you easily transform your business. Kelly Walters of STAHLS' will teach you about products to help set your business apart from others by only adding a heat press to your equipment lineup.
The Logo Apparel Profit Center
Josh Ellsworth, GroupeSTAHL. Originally presented on May 14, 2020. Are you looking to establish new, profitable revenue streams? All you need is a heat press. Gain the confidence you need to navigate the choices available to you for printing apparel with high quality, high profit results. You’ll learn:
- How to use a laser cutter/engraver for cutting apparel graphics and what materials work best.
- The value of screen-printed transfers and how to use them in your business (live on video).
- A formula to deliver up to a 100x return on a $2500 heat press investment in the first year.
Heat Press 101
Victoria Nardini, STAHLS' Originally presented January 8, 2020 Victoria Nardini the Director of Event Sales & Marketing at STAHLS' explains the basics of heat pressing and heat transfer vinyl. Learn how to use the heat transfer vinyl cut with your laser to decorate apparel items and beyond. Victoria goes through tips and tricks using your heat press to expand your current business offering.