Wilson Brim, CRS, Southern Trophy House
President, APA - Where Personalization Pros Connect

(September/October 2025) As president of APA, I’m excited to personally invite you to the 2026 APA International Personalization Expo—our industry’s flagship event—taking place Feb. 24–27, 2026, at Horseshoe Las Vegas.

This is more than just a trade show. It’s where the personalization industry comes together to connect, learn, and grow. Whether you’re a supplier showcasing cutting-edge products or a retailer looking to stay ahead of the curve, the APA Expo is your opportunity to be part of something bigger.

What to Expect

The Expo Floor: Explore a vibrant show floor filled with the latest in engraving, sublimation, UV printing, heat transfer, and more. You’ll get hands-on with new equipment, materials, and software—and talk directly with the experts behind them.

Education That Elevates: Our education sessions are designed to deliver real value. Learn from industry leaders and peers on topics like business growth, production techniques, marketing strategies, and emerging trends. Whether you’re a seasoned professional or just starting out, you’ll walk away with actionable insights.

Networking That Matters: There’s no substitute for face-to-face connection. From casual hallway conversations to structured networking events, the Expo is where relationships are built and ideas are sparked. You’ll meet people who understand your challenges and can help you find solutions.

Why It’s Worth Attending

Attending in person means you’re not just observing—you’re engaging. You’re seeing, touching, and testing products. You’re asking questions and getting answers. You’re part of the energy and momentum that only happens when our community gathers.

As a 2025 APA Expo attendee put it: “What a great event! If you are in the business of personalization, you can’t miss by attending the APA International Personalization Expo. Education, products, vendors, and networking are all there waiting for you to reap the benefits.”

Why You Should Be Exhibiting

If you’re a supplier, this is your moment to shine. The Expo puts you in front of qualified decision-makers who are actively looking for solutions. These are serious businesspeople who want to partner with companies that will help them grow. It’s the most targeted, high-impact opportunity to expand your brand and your customer base.

Save the Date—and Stay in the Loop

Mark your calendar now for Feb. 24–27, 2026, in Las Vegas. Registration isn’t open yet, but you can be the first to know when it is.

Visit PersonalizationPros.org/TradeShow and click the Get Notified When Registration Opens button. Or scan this QR code.

Let’s make 2026 our biggest and best Expo yet. I can’t wait to see you there!