(September 2025) St. Petersburg, FL – Businesses looking for smarter ways to grow through customization and efficiency will now have a powerful new ally. DPI Laboratory, an innovator in digital print technology disrupting the UV printing market, has appointed Merrie Matson as Senior Sales Consultant. Known for her consultative approach and customer-first mindset, Matson helps clients unlock the potential of UV printing to elevate their products, expand revenue streams, and streamline operations. Backed by technical sales expertise and a deep understanding of diverse industries, she will lead DPI’s efforts to deliver tailored solutions that address real-world challenges for clients.

“At DPI Laboratory, we’re committed to helping businesses unlock the full potential of UV printing,” said Lon Riley, Founder and CEO of DPI Laboratory. “Merrie’s ability to connect with clients, understand their challenges, and provide tailored solutions makes her an invaluable addition to our team. She embodies the consultative, partnership-driven approach we pride ourselves on.”

In her role, Matson will focus on building lasting client partnerships, uncovering new avenues for growth, and showing how DPI’s UV printing technology can elevate offerings for businesses across multiple sectors. Her commitment to both innovation and client success will play a pivotal role in expanding DPI’s reach.

“Joining DPI Laboratory is exciting because it allows me to help businesses think bigger about what’s possible with UV printing,” said Matson. “This technology isn’t just about print, it  creates new revenue opportunities, stronger customer connections, and more efficient operations. My goal is to work side by side with our clients to uncover those opportunities and show them how UV innovation can fuel long-term growth.”

Outside of work, Matson enjoys playing pickleball. She jokes that she is the “poster child” for the humorous videos that compare what players think they look like on the court versus the reality.

For interviews, product demonstrations, or additional information, contact DPI Laboratory’s Media Team at (615) 516-0358 or visit www.dpi-lab.com.

About DPI Laboratory

DPI Laboratory is a digital print innovation company specializing in UV printing technology, high-performance inks, specialty coatings, and print process optimization. The company serves businesses in mass customization, industrial manufacturing, and specialty print industries by delivering high-precision, cost-effective solutions that drive efficiency and profitability.

Founded by Lon Riley, an industry veteran with expertise in business strategy, engineering, and digital printing innovation, DPI Laboratory is committed to advancing the future of UV printing through high-quality technology and sustainable solutions.

For more information, visit https://www.dpi-lab.com.