APA’s International Personalization Expo for 2025 is fast approaching! Thousands attend this premier trade show each year to connect, learn, share ideas, support one another, and have fun. This year, the Expo will be held at the Horseshoe Las Vegas Feb. 4–7.
We think this is an essential event to attend in order to grow your business, connect with like-minded people, and stay competitive in the personalization industry. But don’t take our word for it! Check out what these APA members have to say about the Expo.
Personalization Powerhouse: Why APA’s Expo Is a MUST-ATTEND
Industry Insiders Share What Keeps Them Coming Back Each Year
By APA
(Originally printed in the November/December 2024 issue of Insights.)
APA’s International Personalization Expo for 2025 is fast approaching! Thousands attend this premier trade show each year to connect, learn, share ideas, support one another, and have fun. This year, the Expo will be held at the Horseshoe Las Vegas Feb. 4–7.
We think this is an essential event to attend in order to grow your business, connect with like-minded people, and stay competitive in the personalization industry. But don’t take our word for it! Check out what these APA members have to say about the Expo.
Jessica Heldman-Beck, center, at the Expo with members of the Rowmark team:
Dennis
DeMuth, left, and Eric Hausserman, right
“For me, the Expo is about connecting with our community of personalization professionals from businesses all over the world. It’s sharing ideas about which products are trending and where our industry is heading. Those face-to-face conversations are invaluable in helping us determine the direction of which products we’ll offer in the coming year.”
Jessica Heldman-Beck, VP of Marketing
Rowmark
Findlay, Ohio
Steve Weist Talking to Expo attendees.
“PDS Equipment absolutely loves connecting with both current and future customers at the Expo. Year after year, this event remains one of our favorites! As the awards market continues to evolve, incorporating UV printing alongside laser engraving is a natural progression. The Expo provides the perfect platform to learn through its diverse range of classes and compare the best UV printers and laser engravers on the market. What makes this show truly special for us is the chance to celebrate the success of our existing customers and help new companies dive into UV printing. We can’t wait to see you all in Las Vegas!”
Steve Weist, CEO
PDS Equipment
Nashville, Tennessee
Amanda Gianotti trying on a fantasy football medal at the Expo.
“Attending the Expo in Las Vegas has been a cornerstone of my professional journey since 1992. The Expo offers so much in terms of products, equipment, and education. One of my most memorable moments was in the late ’80s during a seminar titled Trophies 101, presented by Sam Varn. I took pages of invaluable notes during that session, having just joined the family business, and came home with so much practical knowledge that my parents made sure I attended every show that followed.
“In 2006, I had the honor of being invited to join the Award Associates of America, and the Expo in Vegas remains a vital part of my calendar. The education and insights I’ve gained from the Expo have allowed me to expand my business beyond my parents’ wildest dreams. The APA’s commitment to providing relevant information and support for small businesses in the awards industry is truly appreciated, and I look forward to many more years of attending this valuable event. If you are in the business of personalization, then the Expo is a must-have on your calendar.”
Amanda Gianotti, President
Allogram
Odenton, Maryland
Richard Korbyl serves as the MC and piano player for the Gold Obelisk Awards celebration at the 2024 Expo.
“Without a doubt, the Expo is the best investment you can make for your business. Not only will you get top-notch education from industry experts, but you’ll see the newest industry trends, technologies, and products. Nothing, and I mean nothing, beats the in-person experience you get from attending. While there, you can fully take in the APA community, which loves to share information and have fun.”
Richard Korbyl, Manager
Columbia Awards
Edmonton, Alberta, Canada
Susan Cox is the CEO and founder of LogoJET. She's also the Trade Show Committee chair for APA.
“The award and personalization sectors represent a major segment of UV-digital-printer users, constantly seeking advanced customization to meet diverse customer demands. This Expo is the perfect venue for showcasing these innovations and connecting with industry experts who share a passion for cutting-edge technology.
“Laser engravers are makers of some of the most versatile products across various applications and industries. When paired with UV color printing, the combination offers limitless creative possibilities. The Expo is an exceptional platform to explore these synergies and witness the full range of potential applications paired with education opportunities.
“We participate in the Expo each year to highlight our latest technologies and demonstrate how they can drive customization and innovation. The event provides invaluable opportunities to engage with peers, share insights, and discover emerging trends. It’s a crucial space for showcasing our advancements and staying ahead in a rapidly evolving market.”
Susan Cox, CEO and Founder
LogoJET
Lafayette, Louisiana
Sumita Patel and her husband, Anuj, at the Expo.
“We attended the Expo for the first time in 2024 and absolutely loved it! As a small business owner, it was so inspiring to see all the different ways that our equipment could be utilized and how much more we can grow! Our favorite part was exploring the trade show floor and meeting new suppliers that we hadn’t shopped with before. It really helped us gain some new ideas for our business, and we ended up adding additional products to our website shortly after the Expo. It’s a great way to meet fellow makers, suppliers, and mentors, and we walked away with a new spark of creativity and hustle!”
Sumita Patel, Owner
Home Bound Custom Decor
Alpharetta, Georgia
