APA

Tag: BELLA+CANVAS

  • SanMar Acquires BELLA+CANVAS

    BELLA+CANVAS, a Los Angeles–based premium blank-apparel brand, completed its transition to new ownership by SanMar, a Washington-based wholesale supplier of imprintable apparel and accessories. 

    BELLA+CANVAS will remain independent under the leadership of executive vice president Megan Spire, whose nearly 15-year tenure with the brand “reflects the continuity, expertise, and deep knowledge guiding the company forward.” 

    BELLA+CANVAS products will continue to be available directly at bellacanvas.com, through BELLA+CANVAS’s network of long-standing local and regional distributor partners, and through SanMar, who will serve as the exclusive national wholesale distributor of BELLA+CANVAS products moving forward. 

    “The brand, the team, and the creative vision that built BELLA+CANVAS remain exactly where they belong, at the center of everything we do,” said Spire. “For our customers and partners, the message is simple: The people, products, and the brand they trust remain firmly in place. We’re excited about what lies ahead and focused on continuing to deliver the premium quality, product innovation, and design leadership that have defined BELLA+CANVAS from the beginning.”

    The company said it also plans to roll out more than 20 new styles for 2027. 

    To locate an authorized BELLA+CANVAS distributor, visit bellacanvas.com/distributor-locator. 

    For more information on SanMar, visit sanmar.com.

  • Personalized Apparel Gets Coachella Merchandise Exhibit

    BELLA+CANVAS was the official blank apparel provider for the Coachella Valley Music & Arts Festival 2026 merchandise program. The company said it delivered both product and a standout on-site activation across two record-setting festival weekends in Indio, California. 

    The brand also introduced an immersive installation featuring a retrospective of Coachella merchandise over the years. At the “Coachella Merchandise: Then & Now” experience, guests were invited to print vintage Coachella designs onto new BELLA+CANVAS T-shirts and sweatshirts of their choosing, blending past and present through personal style.

    “Festival merchandise today is more than something you buy. It’s something you become part of,” says Megan Spire, executive vice president of sales and marketing at BELLA+CANVAS. “At Coachella, amid the ongoing trend of personalization in fashion, BELLA+CANVAS set out to elevate the role of the blank and show how it serves as the foundation for cultural storytelling, creativity, and identity.”