BELLA+CANVAS was the official blank apparel provider for the Coachella Valley Music & Arts Festival 2026 merchandise program. The company said it delivered both product and a standout on-site activation across two record-setting festival weekends in Indio, California.
The brand also introduced an immersive installation featuring a retrospective of Coachella merchandise over the years. At the “Coachella Merchandise: Then & Now” experience, guests were invited to print vintage Coachella designs onto new BELLA+CANVAS T-shirts and sweatshirts of their choosing, blending past and present through personal style.
“Festival merchandise today is more than something you buy. It’s something you become part of,” says Megan Spire, executive vice president of sales and marketing at BELLA+CANVAS. “At Coachella, amid the ongoing trend of personalization in fashion, BELLA+CANVAS set out to elevate the role of the blank and show how it serves as the foundation for cultural storytelling, creativity, and identity.”
