APA

Tag: SRG Global

  • SRG Promotes Rajanathan Balen to Executive Vice President, Global Trade

    SRG announced the promotion of Rajanathan Balen from vice president, supply chain management to executive vice president, global trade.

    The company noted Balen’s 21 years of distinguished service and said he has played “an instrumental role in shaping the company’s operational growth and supply chain strategy.” 

    He has assumed enterprise-wide responsibility for logistics, freight, international shipping, and fulfillment, while providing strategic oversight of customs- and tariff-compliance programs.

    Before joining the executive leadership team, Balen established a foundation in finance as an investment banker and equity trader. This experience brings a distinctive commercial lens to supply chain economics, cost modeling, and tariff exposure management. 

    “Raj has been an integral part of SRG’s growth and operational success for more than two decades,” said Richard Firkser, president and founder of SRG.

    “His deep command of global trade, logistics, and supply chain management, combined with his strategic thinking and proven leadership, makes him precisely the right person to lead this expanded division,” said Mark Waisbrod, CEO of SRG.

  • SRG Partners with Premium Hydration Brand HydraPeak

    HydraPeak Bottles

    SRG announced a new partnership with HydraPeak, an industry-recognized brand offering high-performance vacuum-insulated stainless steel drinkware. 

    “Our partnership with HydraPeak aligns with SRG’s commitment to delivering premium retail-inspired lifestyle products to our customers,” said Merrick Falkenstein, CRO at SRG. “We’re excited to bring these innovative, high-quality hydration products into our offering and help companies showcase their brands on premium everyday essentials.”

    Richard Sakkal, vice president of sales at HydraPeak, said they are thrilled to partner with SRG, introducing their high-performance drinkware to the promotion and gifting markets.

     “Our brand is built on delivering outstanding quality, style, and everyday functionality, and we look forward to helping companies elevate their brand experiences with products that inspire an active, eco-conscious lifestyle.”

    The selected HydraPeak range is now available at stregisgrp.com.

  • Promobilia Rebrands as SRG Global

    SRG Global

    Promobilia, a trusted leader in custom promotional products since 1999, announced its rebrand to SRG Global, uniting its creative, sourcing, and production capabilities under one powerful global brand. Debbie Fisher, vice president of sales at SRG Global, has been tasked with guiding the organization through the rebranding process. 

    “This rebrand is about alignment and momentum,” Fisher said. “By bringing our teams together under one global brand, we’re enhancing how we serve our clients, delivering creative, custom solutions while reinforcing the trusted relationships and high-touch service they value.”

    For more than two decades, Promobilia has partnered with businesses of all sizes, from local mom-and-pop shops to Fortune 500 companies, creating custom promotional products designed to make a lasting impression. 

    SRG Global’s transition combines experienced in-house design and global-sourcing teams, strengthening the company’s ability to deliver distinctive end-to-end promotional solutions. 

    “With long-standing vendor partnerships that span the globe, SRG Global offers a seamless global-sourcing model anchored by trusted suppliers, trusted testing, trusted quality control, and a trusted supply chain,” the company noted.   

    The company has dedicated employees based in China who maintain quality control and sourcing; provide on-the-ground oversight to protect product integrity, timelines, and pricing; and help clients mitigate tariff and supply chain risk.

    “SRG Global represents the future of our organization. It reflects the scale of our global capabilities while staying true to our foundation. This evolution positions us to support our clients better as they grow, wherever in the world they do business,” said Mark Waisbrod, SRG CEO.