Stepping into the role of president of APA is truly an honor, and for me, it’s also deeply personal. Years ago, my father, Sam Varn, CRM, had the privilege of serving in this same position. I have seen the relationships he built, the pride he took in this industry, and the way APA supported our business, as well as so many other member companies. To follow in his footsteps is incredibly meaningful and something I do not take lightly.
While I have tremendous respect for our history and the foundation that has been built, I am equally energized about where APA is headed next.
The awards and personalization industry is built on celebrating milestones, recognizing achievement, and capturing meaningful moments. That same spirit of recognition must extend inward toward our own future, especially to the next generation of retailers, suppliers, and entrepreneurs who see tremendous value in being part of this community.
Under the leadership of our immediate past president, Wilson Brim, CRS, APA navigated seasons of change and uncertainty with strength and clarity. Wilson, thank you for guiding this association through uncharted territory and for making sure we were aligned and focused. Your leadership is second to none, and I personally cannot thank you enough for your dedication and steady hand.
Building on that momentum, my focus is clear: growth, engagement, innovation, and continuity. I want to invite younger members to step in, raise their hands, and get involved. Whether it’s through mentorship, peer collaboration, education, supplier partnerships, or simply having a trusted network to lean on, APA makes a difference. Together, we can bridge generational gaps and ensure emerging professionals feel heard, supported, and empowered to lead.
A key component of that growth will be the thoughtful adoption of technology. Artificial intelligence and emerging tools are not here to replace what makes our industry special; they are here to enhance it. AI can streamline workflows, reduce repetitive tasks, improve customer communication, strengthen production efficiency, and ultimately allow us to focus more on creativity, craftsmanship, and relationships. When used strategically, technology becomes a force multiplier for the values that already define our industry.
This year I look forward to bringing fresh perspective, momentum, and enthusiasm to this role while honoring the legacy built by those who came before us. Together, we will continue strengthening our foundation, expanding our reach, and shaping the next generation of our industry.
Thank you for the trust you have placed in me. I am ready to get to work.
Justin Varn, Awards4U
APA President