Upcoming Webinars
Register now for the upcoming on-demand educational webinars covering topics relating to leadership, business, and marketing, as well as the variety of processes you use – laser engraving, sublimation, sand carving, UV printing, and more!
Basics of Editing Vector Paths in Adobe Illustrator
Thursday, July 23 at 1pm CT | 2pm ET
CEU Credits 0.1 Technical
Kelly Vaughn, Varina Goods Co.
Would you like to learn more about what’s under the hood in your vector files?
This webinar will teach you the fundamentals of Illustrator, and why it’s important to have a baseline understanding of how to make the paths do what you what.
We’ll cover how to create and manipulate vector paths and Bezier curves using such tools as the Pen tool, the Reshape tool, Shape Builder, how to convert anchor points, round corners, and manipulate point handles. We’ll also touch on the Appearance panel, when to work in Outline Mode, and how and when to expand shapes.
Systems Before Square Footage: The Roadmap from Home Laser to a Profitable Storefront
Thursday, August 6 at 1pm CT | 2pm ET
CEU Credits 0.1 Business
Cheyenne McPherson, Paisley Co. Design
Many laser entrepreneurs dream of expanding into a storefront, but growth without the right systems can quickly turn excitement into overwhelm.
In this webinar, Cheyenne McPherson, founder of Paisley Co Design and the Laser Branding Collective, shares the real roadmap behind her transition from a home-based laser business to a profitable storefront.
Rather than focusing on equipment or space first, Cheyenne walks through the foundational systems that must be in place before expanding — from workflow and pricing to B2B partnerships and repeatable revenue streams. Attendees will gain practical insight into how to build structure before scaling so their business can grow sustainably and profitably.
During this session, attendees will learn:
- The real cost of expanding too soon and why many laser businesses struggle after opening a storefront
- How to build structure before you scale, including operational systems that support growth
- How to move from one-off transactions to repeatable revenue, including B2B partnerships
- How a physical location can become a strategic advantage, not just an added expense
- How to know when your business is truly ready to expand
Member Benefits
Members can watch previously recorded webinars from the vast Webinar Library. Not a member? Learn how you can become a member now to access valuable resources.
More on-demand educational webinars are yet to come, so please stay tuned for more details. You can look out for email announcements or follow us on Twitter, Facebook, Instagram, and Linkedin to hear about the latest topic.