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DTSTAMP:20260601T230120
CREATED:20260511T174448Z
LAST-MODIFIED:20260511T174448Z
UID:1130-1786021200-1786024800@personalizationpros.org
SUMMARY:Systems Before Square Footage: The Roadmap from Home Laser to a Profitable Storefront
DESCRIPTION:Many laser entrepreneurs dream of expanding into a storefront\, but growth without the right systems can quickly turn excitement into overwhelm. \nIn this webinar\, Cheyenne McPherson\, founder of Paisley Co Design and the Laser Branding Collective\, shares the real roadmap behind her transition from a home-based laser business to a profitable storefront. \nRather than focusing on equipment or space first\, Cheyenne walks through the foundational systems that must be in place before expanding — from workflow and pricing to B2B partnerships and repeatable revenue streams. Attendees will gain practical insight into how to build structure before scaling so their business can grow sustainably and profitably. \nDuring this session\, attendees will learn: \n\nThe real cost of expanding too soon and why many laser businesses struggle after opening a storefront\nHow to build structure before you scale\, including operational systems that support growth\nHow to move from one-off transactions to repeatable revenue\, including B2B partnerships\nHow a physical location can become a strategic advantage\, not just an added expense\nHow to know when your business is truly ready to expand\n\nRegister Now
URL:https://personalizationpros.org/event/systems-before-square-footage-the-roadmap-from-home-laser-to-a-profitable-storefront/
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://personalizationpros.org/wp-content/uploads/2026/05/APA-Webinar-2026-August-2026-1200x600px.png
ORGANIZER;CN="Alisha Coplin":MAILTO:acoplin@personalizationpros.org
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DTSTART;TZID=America/Los_Angeles:20270223T170000
DTEND;TZID=America/Los_Angeles:20270226T130000
DTSTAMP:20260601T230120
CREATED:20260512T161836Z
LAST-MODIFIED:20260512T162053Z
UID:1178-1803402000-1803646800@personalizationpros.org
SUMMARY:2027 International Personalization Expo
DESCRIPTION:2027 International Personalization Expo\n\nLas Vegas | February 23–26\, 2027\nThe 2027 International Personalization Expo is a must-attend event that brings together retailers\, suppliers\, and vendors from across the awards and personalization industry. \nHeld February 23–26\, 2027 in Las Vegas\, the Expo provides hands‑on education\, face‑to‑face networking\, and direct access to the products\, equipment\, and services shaping the future of personalization. \nWhether you operate a small personalization shop or manage a growing multi‑location awards business\, the Expo offers insights you can apply immediately to improve efficiency\, quality\, and profitability. \n\nWhy Attend the 2027 International Personalization Expo\nThe International Personalization Expo is built for business professionals who want to stay competitive in a rapidly evolving industry. \nAttendees benefit from: \n\nEducation sessions focused on real‑world application\nTechnical training and production‑focused learning\nBusiness and marketing strategies tailored to personalization businesses\nDirect access to suppliers\, manufacturers\, and industry vendors on the show floor\nNetworking with peers from across the United States and beyond\n\nThe combination of education\, networking\, and product discovery makes the Expo a must‑attend event for the personalization industry. \n\nEducation Designed for the Personalization Industry\nEducation at the 2027 International Personalization Expo focuses on practical strategies and proven techniques. Sessions are led by industry professionals who understand the challenges of running and growing a personalization business. \nTopics may include: \n\nPersonalization production methods and workflows\nLaser\, UV\, rotary\, and print‑based processes\nShop operations and efficiency improvements\nSales\, marketing\, and customer engagement strategies\nTechnology trends impacting personalization businesses\n\nSessions are designed for business owners\, managers\, and production staff\, offering value across experience levels. \n\nExplore the Expo Hall in Las Vegas\nThe International Personalization Expo Hall is the centerpiece of the event\, bringing together suppliers and vendors serving the awards and personalization industry. \nIn the Expo Hall\, attendees can: \n\nSee equipment and materials in action\nCompare solutions from leading industry suppliers\nDiscover new products and services\nConnect directly with manufacturers and vendors\n\nFor many attendees\, the Expo Hall is where education turns into informed purchasing decisions. \n\nNetworking Opportunities at APA Expo\nBeyond sessions and exhibits\, the 2027 International Personalization Expo offers multiple opportunities to connect with peers from across the industry. \nFrom scheduled networking events to informal conversations throughout the week\, the Expo creates a collaborative environment where professionals share ideas\, experiences\, and solutions. \n\nWho Should Attend\nThe International Personalization Expo is ideal for: \n\nPersonalization and awards retailers\nMakers getting started on their business\nEquipment and material suppliers\nIndustry vendors and service providers\nBusiness owners\, managers\, and operators\nSales\, marketing\, and production professionals\n\n\nPlan Your Visit to Las Vegas\nAdditional details about registration\, hotel accommodations\, education schedules\, and special events will be released leading up to the Expo. \nThe 2027 International Personalization Expo takes place February 23–26\, 2027 in Las Vegas. We encourage attendees to plan early and check back for updates and key deadlines.
URL:https://personalizationpros.org/event/2027-international-personalization-expo/
LOCATION:Horseshoe Las Vegas\, 3645 Las Vegas Boulevard South\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:In-Person Events
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