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Celebrating New Leadership: Welcome the 2024-25 APA Board of Directors!

As the APA steps into a new era, we are delighted to introduce the latest additions to our esteemed Board of Directors (BOD) for the 2024-25 term.

Meet Joshua Perelman, CRS, from Trophy Mart, and Mike Westbrook from Mile High Laser Engraving. Both bring a wealth of experience and expertise to the board, enriching our collective vision for the personalization industry.
Joshua Perelman, with 21 years in the industry and a former education speaker at the International Personalization Expo, shares his goals as a new director: “As a Director of the Board, my primary goal is to shift perspectives and firmly establish the belief that our association adds significant value to our members.”

Mike Westbrook, with a decade in the industry, shares his reasons for wanting to join the board: “Since discovering the APA and becoming a member, I feel I’ve received a great gift. The members, the education, the vendors, and the staff of the association have helped me grow my business and develop my personal leadership abilities. I’d love to give back as a director as an expression of my appreciation and gratitude.”

Meet the 2024-25 Board of Directors:

Executive Committee:

  • Dan Messerschmidt (JDS Industries)
  • Wilson Brim, CRS (Southern Trophy House)
  • Justin Varn (Awards4U)
  • Niels Norby (NetSoft Studio, LLC)


  • Jeanette Brewer Richardson, CRS (Engraving Concepts)
  • Charlie Drago (Monarch Trophy Studio)
  • Jessica Heldman-Beck (The Rowmark Group)
  • Darin Jones (IKONICS Imaging)
  • Gregory Kolenut (Marco Awards Group)
  • Joshua Perelman, CRS (Trophy Mart)
  • Megan Raymond (Raymond's Trophy)
  • Mike Westbrook (Mile High Laser Engraving)

As the APA welcomes Joshua and Mike to its esteemed board, it acknowledges the collective efforts of all board members, past and present, in shaping the trajectory of the association. Together, they exemplify the spirit of collaboration and leadership that defines the APA.

Excitement fills the air as we anticipate the opportunities that lie ahead with our new board members at the helm. Their fresh perspectives, combined with the collective expertise of the existing board, promise to propel the APA to new heights.

Connect with the Board

APA members are encouraged to connect directly with the board, share their ideas, and actively participate in shaping the association's future.

Thank you for your continued support and commitment to APA: Where Personalization Pros Connect. Together, the association and its members will continue to thrive and serve as a valuable resource for businesses in the industry.

APA - Where Personalization Pros Connect.

The APA is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the APA is the one place to ensure the growth of your talent, your business, and your professional community.

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