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Recapping APA's 2024 International Personalization Expo: An Experience of Innovation and Connection

Amidst the vibrant energy of Las Vegas, APA hosted the annual International Personalization Expo at Paris Las Vegas, coinciding with the excitement of Super Bowl week. Welcoming industry leaders, innovators, and personalization enthusiasts, this year's expo was more than just a gathering —it was a celebration of collaboration, community, and the growing potential of the personalization industry.

walking the show floor

The show floor buzzed with activity as 1600 attendees navigated through booths hosted by over 70 exhibitors, each showcasing the latest advancements in personalization technology, products, and services. From state-of-the-art laser engraving systems to cutting-edge sublimation techniques, the expo presented a comprehensive array of tools and resources propelling the industry forward.


“My first time, but certainly not my last! Great program and show!” - Joseph Houle, GreyStone Design


An extensive lineup of training and education opportunities also awaited attendees, with over 30 sessions covering a diverse range of topics including laser engraving, sublimation, CorelDRAW, heat press, sandcarving, and more. Industry experts generously shared their insights, equipping attendees with the knowledge to expand their skill sets and navigate the rapidly evolving market landscape.

In addition to increasing valuable business connections, the expo stands out as a tradeshow that fosters a strong sense of community. Special events such as the annual member meeting, the exhilarating Super Bowl Experience, the ARIEF Silent Auction, and the esteemed Gold Obelisk Awards celebration provided invaluable networking opportunities, strengthening bonds within the APA community.


“Amazing education sessions by the industry experts.” - Anurag Anand, Benson Awards & Engraving Services - Plaques, Recognition & Promo Shop


Louise Ristau, APA Executive Director, remarked, "The International Personalization Expo remains a cornerstone event for our industry, offering personalization retailers of all levels a platform to connect with vendors and cultivate meaningful partnerships."

transaction at expo 2024

For those who attended this year's expo, we invite you to join the APA community to stay connected, access exclusive resources, and continue your professional development journey.

And as we bid adieu to the 2024 expo, excitement builds for the future. Save the date for the 2025 International Personalization Expo, scheduled to be held at the newly renovated Horseshoe Casino in Las Vegas.

2025 International Personalization Expo

February 4-7, 2025
Education Day, 2/4
Show Floor Open 2/5-2/7

Horseshoe Casino

Las Vegas, NV

The APA team and board of directors look forward to pushing the boundaries of what's possible in the world of personalization and carrying forward the spirit of innovation and collaboration that defines our industry.

Thank you to our 2024 Sponsors:

  • A.T. Designs
  • Epilog Laser
  • Gemini
  • JDS Industries
  • Jackson Marking Products
  • LogoJET
  • Marco Awards Group
  • Netsoft Studio
  • PDU Cat
  • RB Fabrication Inc.
  • Rowmark
  • Simba
  • Tropar Manufacturing

APA - Where Personalization Pros Connect.

The APA is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the APA is the one place to ensure the growth of your talent, your business, and your professional community.

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