(November 2023)
We’re happy to share some exciting changes to our association.
Leadership has conducted months of research and focus groups ahead of these updates. We needed to be certain we’re heading in the right direction—one that is visibly inclusive of our current and future members, regardless of which products they personalize.
These updates to our branding promote the depth and breadth of our members’ expertise—showcasing who we are to the world.
NEW WEBSITE ADDRESS
PersonalizationPros.org
APA’s home online is now PersonalizationPros.org. This change encompasses all the professionals who personalize products and make up our industry!
UPDATED EXPO NAME
International Personalization Expo
This shorter name puts the emphasis on what unifies our exhibitors and attendees: personalization!
NEW TAGLINE
Where Personalization Pros Connect
This new tagline communicates our value: connecting each of us with the people we need to know to make our businesses thrive. The professionals we connect with through APA include the supplier reps that get us the products and equipment we need, the retailers and suppliers we learn from with APA education, and the network of members we can turn to when we have questions or need mentorship.
STREAMLINED LOGO
APA: Where Personalization Pros Connect
While we’re keeping the spotlight-inspired graphic itself, we’re eliminating the requirement to use the full spelled-out name of our association with the logo. It often will be replaced with our new tag line: Where Personalization Pros Connect. You’ll also see “APA” used in more places in lieu of the full name of the organization.
Our Why
Over the years, APA members have expanded their offerings to include new products and services. The changes detailed above honor our past, reflect our present membership’s strengths, and welcome future growth from a diverse range of personalization businesses. These updates also recognize the growth in the markets you, our suppliers, retailers, and exhibitors serve.
APA is about connecting professionals, embracing new ideas, and thriving together. Thank you for your continued engagement with the association, and we look forward to seeing you in Las Vegas for the Expo!