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We’ve Updated APA’s Branding!

(November 2023)
We’re happy to share some exciting changes to our association.

Leadership has conducted months of research and focus groups ahead of these updates. We needed to be certain we’re heading in the right direction—one that is visibly inclusive of our current and future members, regardless of which products they personalize.

These updates to our branding promote the depth and breadth of our members’ expertise—showcasing who we are to the world.


APA’s home online is now This change encompasses all the professionals who personalize products and make up our industry!


International Personalization Expo

This shorter name puts the emphasis on what unifies our exhibitors and attendees: personalization!


Where Personalization Pros Connect

This new tagline communicates our value: connecting each of us with the people we need to know to make our businesses thrive. The professionals we connect with through APA include the supplier reps that get us the products and equipment we need, the retailers and suppliers we learn from with APA education, and the network of members we can turn to when we have questions or need mentorship.


APA: Where Personalization Pros Connect


While we’re keeping the spotlight-inspired graphic itself, we’re eliminating the requirement to use the full spelled-out name of our association with the logo. It often will be replaced with our new tag line: Where Personalization Pros Connect. You’ll also see “APA” used in more places in lieu of the full name of the organization.

Our Why

Over the years, APA members have expanded their offerings to include new products and services. The changes detailed above honor our past, reflect our present membership’s strengths, and welcome future growth from a diverse range of personalization businesses. These updates also recognize the growth in the markets you, our suppliers, retailers, and exhibitors serve.

APA is about connecting professionals, embracing new ideas, and thriving together. Thank you for your continued engagement with the association, and we look forward to seeing you in Las Vegas for the Expo!

APA - Where Personalization Pros Connect.

The APA is the organization for retailers and suppliers of personalized and customized items. By providing education, meetings, and access to a vibrant network of professionals, the APA is the one place to ensure the growth of your talent, your business, and your professional community.

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